Guest
Melissa VonderHaar, Managing Director at iSee TradeWorks
Melissa VonderHaar is a leading voice at the intersection of cannabis and convenience retail, with over 15 years of experience covering and shaping emerging product categories. As Managing Director of TradeWorks at iSEE Store Innovations, she helps disruptive beverage and THC brands succeed in mainstream retail. A former Senior Editor at CSP and a longtime contributor to NACS, Melissa has curated educational content and spoken at key industry events including CSP’s Cannabis Forum, NACS’s Future of Cannabis in Retail, and CannaDataCon. She currently serves on the NACS Convention Content and Foundation Advisory Committees and is Chair of CSP’s newly formed C-Store Cannabis Board.